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The Virtual Kitchen

What metric do you use to find where your stakeholders are most social online? Time spent online on social networks, cross-referenced with good demographics are the key. Continue reading →

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Social Media Etiquette Roundup: Understanding Cultural Norms

To create meaningful conversation and engagement, it is critical to understand the social media etiquette. The Etiquette Roundup includes 27 links to appropriate etiquette on LinkedIn, Twitter, Blogs,...

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The Non-Profit Idea Portal: Your Website

Add an Idea Portal to the non-profit website to bring customers front and center. Invite their suggestions, ideas and critiques for a better organization, and a relevant website. Continue reading →

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Six Social Media Lessons Learned From My First Year In Israel

Entering and feeling comfortable with a new virtual community takes time and patience. I share six lessons that I learned as a new immigrant that apply to everyone entering a new land, offliine or...

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Reputation Management in Times of Crisis

When your company is faced with a crisis, you should have the appropriate social media tools in place to listen, engage with stakeholders and broadcast messages. In this post, I consider the reputation...

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Proactive Reputation Management

Why is proactive reputation management necessary for your organization? I list four compelling reasons for creating a reputation management strategy and offer links to resources for proactively...

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Fundraising Envy

A New York Times article on energy efficiency inspires thoughts on peer to peer fundraising. Does peer giving -- knowing who else is giving and what amounts -- make social network fundraising more...

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Evaluating Mr. (Good)Tweet for Non-Profits

What are the pros and cons of using Mr. Tweet to help your non-profit get the most out of Twitter? Does Mr. Tweet, "your personal assistant." help non-profits find key influencers? I look at how...

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Blog Metrics: Measure the Conversation

The most important blog metrics answer the questions: who is engaged, and how deeply engaged are they? This post offers three different measurements of blog reader engagement, and why that matters to...

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New Web Address, New Look!

Community Organizer 2.0 has changed its web address! Please visit the newly designed blog at www.communityorganizer20.com. I look forward to chatting with you at my new address! Continue reading →

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